Webvator’s travel SEO solution leverages local, national, and international SEO tactics, international link building, and on page optimization to increase your search engine ranking and improve visibility.
Search engine optimization (SEO) that helps you compete in the travel industry
The last decade has not been easy for independent travel agencies around the globe. This is especially true for the medium and small-sized agencies that have been facing stiff competition from the industry leaders. Increased regulations in the industry, as well as rising marketing costs, have made it very hard for smaller players to gain customers.
Despite this, a vast majority of vacationers and business travelers use search engines such as Bing, Yahoo, and Google to plan their trips. They are sometimes surprised at how complicated it can be to book hotels, cruises, rental cars, and plane tickets for their trips. All of that can be very time consuming and frustrating. As a result, travelers are turning to travel agencies that they find on the Internet for help. And they tend to go with whoever they find on the first page of the search engine results. This means that your business can flourish if you can position your agency’s website in front of these travelers near the top of the search engine results. But that’s easier said than done.
Although you might be able to understand the basics of Search Engine Optimization, or SEO, and can even optimize your website to some extent on your own, you likely need a professional digital marketing company on your side to break into the first page. While professional SEO services might incur initial costs, they’re the only foolproof way to achieve the desired results. In fact, it’s already been proven that paid SEO campaigns typically have a positive return on investment (ROI). In other words, SEO for tourism companies offers a cost effective way of reaching out to travelers
Maximum exposure is very important for your travel agency. This is because the agency needs to position itself as one of the top solutions for travel needs. Through a search engine optimization campaign, your agency will be able to reach out to many travelers planning their trips online. The right travel SEO services can help your potential customers organically find your site when they are primed for a sale.
Your travel agency should also invest marketing efforts in vacation rental SEO services as most people in that space are using search engines as their first primary source of information. In fact, research has proven that more than 70% of travelers are now using Google and other search engines to plan their trips. And in the future, this number is only set to rise.
Our SEO experts at Webvator can place your agency right in front of traveler’s eyes right from the time they start an internet search. We will design and implement a highly personalized, effective SEO strategy for your agency, by using various travel SEO keywords along with onpage and offpage techniques to optimize your website.