Digital marketing

Digital marketing is a way of promoting and selling products and services by using  online marketing tactics such as social media marketing, search engine optimization, SMS,  and email marketing. When you get down to it, digital marketing involves    using internet  and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services

Why consider Digital marketing in Uganda? Digital marketing has replaced most traditional marketing tactics because it’s designed to reach today’s consumers.

As an example…

Think about the way you pay Electricity bills, TV bills, Internet bills, etc. u  mostly use a mobile phone instead of going physically to the Water board offices as it was in the old days, a phone is digital. so if your products or services can be viewed on phone via a website or SMS sent, that’s digital marketing. Its everywhere, you cant ignore it and if you so doing, you are missing out

Regardless of what it was, you probably began by searching the Internet to learn more about available solutions, who provided them, and what your best options were. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted, and the solutions, features, and pricing you researched.