What features should the best websites have today? How to choose the web agency for the creation of tourism and travel websites? Find out how to understand what kind of website you need.
Are you looking for who develops the best websites for tourism and travel? Not sure whether to create a cheap showcase site or do you want a powerful tool to intercept new customers interested in your products to sell more? Are you not an expert and are you looking for someone who can advise you and direct you with a free dedicated consultation ? Or you are undecided about the restyling of the company website and would like to know if it is really worth it … If you are looking for someone who can guide you at 360 ° for the creation of tourism and travel websites, continue reading. ..
You have come to the page that suits you especially if you are a travel agent, a tour operator or an owner and manager of hotel or B&B accommodation.
I will try to provide you with a precise path that will allow you to have clearer information and ideas on the type of website that is right for you. By answering a few questions that I will show you, you will be able to better outline the journey you are about to undertake with the creation of your new website.
A website today must satisfy not only all the current needs of the company but also all those possible and future ones.
Tourism and travel website Design: 1) the mistake you must not make
Most of the entrepreneurs who have to redo the website focus exclusively on the external appearance. In a car, for example, the lines are important, such as aerodynamics, color, details etc. But there are other elements to consider that relate to its functionality ( what do you need it for? ): Safety, performance, quality, reliability, solidity, road holding, comfort, options, etc.
Similarly, when you have to create your website you have to think about its design and its beauty but also and above all about:
- usability
- ease of understanding
- easy to use
- position of elements on the page
- contents
- quality of securities
- navigation menu
- subdivisions of categories,
- page length
- choice of photographs
- choice and location of videos
- maniacal care of the texts
When you make all these choices, never lose sight of the ultimate purpose of your digital showcase : what is the website for?
2) Showcase sites against the creation of advanced professional tourism websites
Often those who are looking for a showcase website do not know anything about SEO optimization, website positioning, content marketing or tourism marketing strategies in general . He knows nothing of how powerful a website developed in synergy with the communication and marketing department can be.
It is good that you know that a website is (should be) the main tool on which to bring together the different marketing and communication strategies . This is for one reason only: you have total control over it (unlike other platforms, especially social networks …).
With a professional website, a travel agency could guarantee a constant flow of targeted traffic thanks to seo marketing content.
A simple showcase site could be justified at best only if a small, self-managed accommodation facility is already present on many other platforms . Let’s take a small B & b that is already present on Booking.com, Expedia.com, Airbnb and then on Tripadvisor etc.
What is a website for in this case? “Simply to preside, to occupy another box not even that important …” many answer.
A showcase site could, however, be used to offer fully controllable and varied content (more texts, more photos, more videos, more info, etc.) but why should this be done?
To implement precise travel marketing strategies which, after Covid, necessarily imply continuous communication and a deeper connection with potential customers .
Only those who have clear ideas and strategies for doing intelligent marketing know that guaranteeing sales without commissions means earning more and this can only be done if you develop a powerful and ready-made company website.
The choice lies only in investing in sectors in which we believe in such as professional content marketing , SEO, email marketing and social marketing which require a modern, beautiful and functional website.
In this case, the website of the B&B of the village and the big city can appear on the first page of Google results .
This means constant traffic, targeted and ready to buy …
With a good site and good marketing strategies you can then exploit the metasearch engines …
Therefore, creating a professional website with WordPress means being able to have the best quality / price ratio. Furthermore, you are guaranteed to always have a perfect and up-to-date platform with millions of plugins and almost zero management costs (on average 100 euros per year).
3) Tourism and travel websites development: which site do I need?
To understand which site you will have to build you should mainly focus on the purpose you would like to achieve with your travel agency website or tour operator website.
Here are some possible answers to the question:
What do you need the website for?
- marketing at an advanced level
- to directly sell my travels and tourist experiences online
- to manage sales and create a real e-commerce site
- to give just a nice picture of me
- targeting my potential customers
- inform them in detail and constantly
- convince my potential customers
- save me time and work
- best show my products and services with stories and videos
- collect contacts and keep them
Once you have established what function the website should have for a tourism company, you need to understand
What characteristics must a professional website necessarily have today?
- easily usable
- intuitive
- simple and immediate
- functional for the purpose
- perfect and up-to-date code
- rapid
- mobile version responsive site (mobile first)
- completely manageable, moldable and customizable
- complete and free management (without restrictions)
- able to host all the tools for advanced marketing
These are just the main features that should always be present on every new professional website.
4) Why invest in the creation of tourism websites with WordPress?
We at webvator. we have had many customers who had previously spent large sums to get websites in exchange – maybe good ones – but with an infinite series of limitations (“if you want everything else you have to pay… again…”).
This type of market could have had a reason to exist 10 years ago but, today, only those who are uninformed can decide to sign similar contracts .
I won’t go into technical details but know that every site built by a web agency (even the best) should, at the very least, guarantee you constant and free updates and implementations . If this does not happen, know that it is neither a profitable nor an appropriate choice for you.
As technology evolves very fast and so do your needs, the corporate website you are about to build has to potentially adapt not only to current needs but also to any future ones.
This can only happen if there are no restrictions on updates and modules to add to your company site.
If this possibility is not there or has a cost, you will inevitably find yourself an ineffective website, always crippled, deficient, unsuitable.
Does it suit you?
To solve these problems we devote all our efforts to creating reliable, versatile, customizable, updated, fast, indexable , usable, useful, persuasive websites in WordPress.
You will hear (from the old Web Agencies) “ yes but WordPress cannot guarantee you everything and at best “.
In the meantime, this has to be seen and, moreover, who can guarantee it…?
Keep in mind that WordPress is the largest community of programmers in the world.
This guarantees constant and very fast updates (much more than any web agency…).
Furthermore, infinite modules and plug-ins can be added to a WordPress site to fill every need.
Obviously there are millions of graphic templates to start from in order to create impactful, fast and mobile first sites.
WordPress is not free but has very low management costs for a company and has no limits or obstacles that the community will not solve in a short time. Thanks to WordPress plugins, even positioning on search engines can be a simplified process.
A beautiful site helps; one built to sell takes you to the next level.
Realization of tourism and travel websites: 5) Beyond the container there is the content …
Since the website is a tool for communicating and marketing, relying on a web agency specialized only in building the site is not an appropriate choice.
To build a website it would be advisable to have discussions with communication and marketing , design and user experience experts and only then experts in building sites (who are no longer computer scientists or programmers).
Therefore it is essential to develop your website according to precise logics that reflect marketing strategies (which must pre-exist the design of the website).
This is why webvator.com , a web marketing agency for tourism companies, also offers – included in the price – free consultancy services to set up the design of the website to be created and, then, upon delivery, free consultancy for the distribution of contents to learn. to use it.
To this are added products and services of text editing and content optimization to complete the work of the webmasters. Then you understand that a web design agency can only help you for a short distance …
Selling travel or tourist experiences is a long journey and for this you need to know where you are going ( what your goals are ) and how you want to get there ( what your strategies are ) .
This is why the creation of a tourism website does not solve any problem for your company if there are no solid marketing strategies specific to your situation at the base.
Example of a website for a travel agency and tour operator
A good website for a travel agency or tour operator must be designed to focus on the product (travel or experiences).
To do this, it is essential to show the product, its characteristics and above all its benefits.
How?
Through detailed technical data sheets, with informative, engaging and persuasive professional texts, with impactful visual elements that facilitate understanding.
Photo galleries (with photos of the property and relating to the real experiences being sold) are necessary.
Having well-made videos that can illustrate the proposed trip, the locations, the accommodation facilities and the emotions of the trip can make the difference compared to generic photos of landscapes.
To be able to win the trust of your audience it is essential to communicate with constancy, expertise and transparency .
To do this, a blog is certainly essential, as well as being very useful for improving the indexing of the travel agency or tour operator website.
Technical characteristics such as speed, perfection and code update, responsive, are common to all types of websites.
Yet all this is not enough.
For everything to work , you need innovative ideas for travel agencies , know how to advertise a tourist package at a professional level, know how to sell tourist experiences , how to promote a tourist package , how to promote a tourist package and ultimately how to sell tourist experiences. .
To do this well, it is necessary to develop, for example, a tailor-made marketing plan for a tour operator or other tourism company, capable of achieving the set business objectives. It is no longer possible to navigate by sight and make decisions without adequate analytical and strategic support.
Example of tourist websites : hotels and b & bs
For hospitality structures today, innovative marketing ideas are needed to stand out from the crowd and background noise …
If you want to go beyond the simple (simplistic) showcase website you must certainly invest in inventiveness and work (therefore more money).
We need to think of a series of indispensable tools such as online booking, pre and post sales management, customer management, reservations, calendar, billing, etc.
For the aesthetic aspect, however, professional photos make the difference. Today there are many types of photos that allow you to navigate inside and make the experience immersive (360-degree photos, 3d, etc.).
How about if your future client could virtually walk around the house or hotel before booking?
Videos can also be very persuasive.
Drones and videos are fine to show the structure but focusing on a slightly more complex narrative could make the difference.
Hotels and B & Bs are not just walls but also people who work, souls, professionalism, experiences … This too could be shown on a website for a hotel, perhaps even leaving room for the employees’ stories … (daring? Maybe but certainly rare …)
Also in this case, in addition to the videos, there must be a blog to ensure a quality communication flow (only then to be relaunched on social networks).
Knowing thoroughly about the potential of a website is essential to make the right choices (and not to be hanged …)
6) How much does it cost to create tourist websites?
The price list of tourist websites is really varied and there is a wide choice around. This is because the development of websites is an activity that can be simple or complex, largely manual or almost totally automated … For this reason, then find free sites and those that cost 100 euros (?!) And then go up in price and reach an average the 3-4 thousand euros. And then even more …
What matters, however, (just like the market) is not only the price but “the price in relation to what they give you in return”.
That is, price commensurate with the quantity of services provided and their quality.
Is 4 thousand euros for a website a lot? They are few?
The answer is subjective but the quality / price ratio is not.
CREATION OF TOURISM AND TRAVEL WEBSITES: 7) CLEAR YOUR IDEAS BY ANSWERING THESE QUESTIONS
10 QUESTIONS TO UNDERSTAND WHICH WEBSITE YOU NEED
- What is your website for?
- Does it have to be different from everyone else or similar?
- How do you want it to be different from others?
- What image do you want me to give of your brand / company?
- What do people have to think about you in the first 5 seconds of browsing?
- Simple or complex site?
- Lots of content or few?
- Blog yes or no?
- E-commerce yes or no?
- Yes or no newsletter
CREATION OF TOURISM AND TRAVEL WEBSITES: 8) HOW MUCH IT COST AND WHAT YOU GET WITH WEBVATOR.COM
Our prices start at a minimum of 3 thousand euros in order to guarantee a dignified but not particularly complex or articulated platform. The website development package includes:
- initial consultation to understand and decide on the type and functionality of the website;
- fully customizable WordPress website;
- consultancy on strategies, communication and marketing for design and content;
- Assistance, control, development of texts and contents;
- installation of main tools for professional marketing (Analytics, Google search console, Google Ads, Facebook pixel … necessary plugins …)
- Final advice on illustration of installed tools and tutorials for autonomous management
OUR PRODUCTS ARE SUITABLE FOR WHO:
- aims to move to the next level of communication and marketing
- wants to optimize time and effort
- wants to experiment with new customer acquisition strategies
- think that the website is the centerpiece of all strategies
- wishes to communicate constantly and freely with its audience
- has decided to invest in SEO marketing
- wants to increase the percentage of direct sales
OUR PRODUCTS ARE NOT SUITABLE FOR WHO:
- wants to save first of all
- he wants to do everything himself
- thinks you should have a site just because everyone has one
- think one site is as good as another
- believes that whatever you write is fine
- wants the best free website in the world
CREATION OF TOURISM AND TRAVEL WEBSITES: CONCLUSIONS
At this point you certainly have many more elements to evaluate.
Do it calmly (but not too much). In the meantime, you decide to ask for a quote for the creation of a website that can best suit your needs.
Then, thanks to one of our tourism marketing consultants, you will give your business the push in the right direction.
Ask for a quote for your website.
Create your website now and find out how to take your business to the next level.
