Content Development & Article Writing
Content development is one of the most crucial aspects of your internet marketing strategy. Your website needs to have consistently fresh and relevant SEO content in order to keep your target audience engage as well as to keep your search engine rankings.
Today’s consumer is more empowered, impatient and busier than ever. They want to find the information they are looking for quickly and without being disturbed by unnecessary ads. Content development gives you a favorable medium for delivering value to your audience and addressing their needs directly and efficiently. As you continue to publish valuable web content and educate your consumers, you become a trusted resource to them and educated consumers who trust you will reward you with their business.
Content development and marketing offers you several benefits. It allows you to:
- Engage with your audience and answer questions about your brand, products and services
- Create trust amongst your readers
- Improve your search engine ranking with optimized content
- Extend the reach of your message even further through various social channels
- Establish yourself as an expert in the field
- Translation to your target market native language improves rapport and connection to your customers
There are 4 basic types of content – written articles, images, audio and video. Using a mix of media not only allows you to reach out to your audience in different ways but also works best for your SEO as well.
Webvator can guide you through the content development process and help you create custom, optimized content for your website. We have earned a reputation as the leading content developer in East Africa and our copywriting services are second to none. At Webvator , we know that effective content developing and marketing begins with a solid strategy in place. We will work with you to develop content that will help establish your organization’s goals and create a powerful and dominating online presence that will catch the attention of your target audience.